Print products remain invaluable tools for reaching and engaging voters. From stickers to yard signs, brochures to postcards, and much more, here’s a comprehensive look at how we can engage votes and support candidates with a smart mix of branded print products.
Advocacy Apparel: Stickers, Buttons, and Swag
Stickers and buttons are not just accessories; they are mini billboards that supporters can wear, turning them into mobile campaigners. Political stickers and buttons can display candidate logos, slogans, and key messages. They provide a visual representation of support, creating a sense of unity among supporters. These small, cost-effective items can be handed out at rallies, fundraising events or even mailed to donors as tokens of appreciation.
T-shirts, hoodies, hats, totes, mugs, pens, and more bring your message into the world, piquing interest and inviting people to ask supporters about your candidate or issue. Quality swag gives an impression of class and confidence.
Flyers: Quick Information Dissemination
Flyers are versatile and cost-effective campaign materials. They help recipients learn more about a candidate’s platform, offer background, list endorsements, or promote campaign events. Flyers can be distributed at public gatherings, left at doorsteps, or posted on community bulletin boards, ensuring that thousands of potential voters have a physical reminder of who your candidates are and the issues they champion.
Door Hangers: Personalized Outreach
Door hangers take direct voter outreach to the next level. Campaign volunteers leave them on the doorknobs of potential voters’ homes–signing them creates a personal touch. These materials can include candidate information, upcoming event details, and a call to action. Door hangers engage voters in their own spaces and can be particularly effective for local campaigns.
Signage: Visibility and Recognition
Signage is a fundamental component of any political campaign. Yard signs, banners, and posters with striking visuals and clear messaging increase visibility and name recognition for candidates. Placing signs in strategic locations such as busy intersections, packed events, or highly visible properties allows campaigns to reinforce their message and build a presence in the community. Just be sure to practice good citizenship–and follow local ordinances–by removing signs when the season is over.
Yard signs are a staple of political campaigns. They are symbols of grassroots support and can be seen in neighborhoods nationwide during election season. Supporters proudly display yard signs to express their allegiance to a candidate. These signs also serve as a reminder to neighbors and passersby about the upcoming election.
Brochures: In-depth Information
Brochures are essential for providing detailed information about a candidate’s background, policy positions, and vision. They offer voters a comprehensive understanding of the candidate’s platform and qualifications. Brochures can be distributed at campaign events, mailed to targeted demographics, or placed in community centers, libraries, and businesses.
Not only do brochures allow for a more detailed message, but interesting folds, cutouts, paper, and print techniques can really elevate a brochure and position your candidate as creative, innovative, relatable, and forward-thinking.
Invitations: Exclusive Event Promotion
Invitations serve a dual purpose in political campaigns. They not only promote campaign events but also create a sense of exclusivity. Inviting individuals to a candidate’s event can foster a feeling of connection and investment in the campaign. Personalized invitations demonstrate a candidate’s commitment to engaging with constituents. The magic of variable digital printing allows you to personalize each invitation or produce them in smaller targeted groupings without adding cost.
Direct Mail: The USPS’s role in spreading political information efficiently and effectively
In addition to our wide range of print products, direct mail remains a crucial component of political campaigns. The United States Postal Service (USPS) plays a pivotal role in ensuring efficient and effective mailings for political candidates. We use a variety of USPS tools to support campaigns:
- Targeted Mailing Lists. The USPS helps campaigns generate targeted mailing lists based on various criteria, including geographic location, demographics, and voting history. This step helps to ensure campaign materials reach the most relevant audiences.
- Political Mail Discounts. Political candidates and organizations can benefit from discounted postage rates for mailing campaign materials. These discounts help campaigns save on mailing costs, making it more cost-effective to reach a wider audience.
- EDDM (Every Door Direct Mail). EDDM is a USPS service that allows campaigns to reach every household in a specific geographic area without the need for a mailing list. It’s an excellent way to blanket a local district or community with campaign materials.
- Informed Delivery. The USPS offers Informed Delivery, a digital notification service that allows recipients to preview their incoming mail. Campaigns can use this service to create engaging digital content that complements their print materials and reaches voters online.
- Design Resources. The USPS provides guidelines and resources for designing effective mailpieces. Complying with USPS guidelines ensures that campaign materials meet postal regulations and are delivered without delays. Our B&B design and mailing teams keep up with the latest information to create and distribute your message on time and within your budget.
- Political Mail Toolkit. The USPS offers a comprehensive Political Mail Toolkit that includes resources, templates, and information to help campaigns navigate the mailing process effectively.
Print products are essential tools in any political campaign, offering tangible ways to engage voters, build name recognition, and convey key messages. From stickers and buttons for grassroots support to brochures and postcards for detailed information dissemination, these materials are versatile and impactful. Additionally, the United States Postal Service is vital in ensuring efficient and cost-effective mailing for political campaigns, making it easier for candidates to reach their constituents.
In the ever-evolving world of political communication, print products continue to be a cornerstone, reinforcing that a well-crafted message, branding your candidate or cause, delivered in both digital and physical form, is the key to success in any political campaign.