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Direct mail is an incredibly effective way to communicate with your customers and prospects. Whether you plan to launch a fundraising campaign, announce a new product or service, advertise an event, promote your website, invite the community to an event, or create strong brand awareness, direct mail marketing is a great investment.

Our Direct Mail Services Include:

B&B MAIL+

B&B Mail+ is a marketing automation platform designed to seamlessly track the effectiveness of your direct mail campaigns while enhancing overall results through omnichannel marketing with the integration of digital platforms. With B&B Mail+, we turn a single mail piece impression into multiple repetitive impressions to the same audience across multiple platforms, increasing direct mail response rates by 23-46% for pennies per mail piece.

MORE ABOUT MAIL+

VARIABLE DATA PRINTING

When combined with variable data printing, USPS direct mail becomes even more powerful. You can customize text, graphics, colors, and codes on your direct mail piece by applying data points collected on your customers, donors, and constituents. Personalizing your message increases opens. Directing recipients to visit your website increases sales and captures crucial data. Our team can determine what should be customized to have the greatest impact on your target audience.

Read more about the power of variable data printing HERE.

List Preparation and Procurement

Variable direct mail marketing is always printed with customized addresses and barcodes and presorted for delivery to the post office. Your data must be good! Our Mail Department makes sure your mailing list is optimized and free of duplication. We use CASS (Coding Accuracy Support System) and NCOA (National Change of Address Verification) to verify the accuracy of addresses and provide valuable postal discounts for qualifying mailers. Don’t have a mailing list or want to target additional prospects? We can get one for you.

Tracking Regulations and Postage

No piece of direct mail should come back because it was outside USPS guidelines. We keep track of national and international mailing regulations, so you don’t have to. Our extensive experience with postal mailing requirements, address panel placements, and accurate options in designing a size, shape, and paper weights will save you money and grab attention.

Efficient Print Methods that WOW

We have a variety of print processes to help you stand out in the mail pile! Our team will estimate and produce your direct mail campaign keeping budgets in mind while dialing up the dazzle with embellished finishes, digital metallics and white inks, die-cuts, specialty print techniques, fun folds, etc. High-volume offset printing and low-volume digital technology are available for all direct mail pieces, including:

• Postcards
• Self-mailers
• Letters
• Flyers
• Catalogs
• Menus

Tell us more about your next direct mail project!

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MAILING SERVICES BROCHURE

POSTAL RATES GUIDE – JULY 2025

Read More About Direct Mail on our Blog