If you’re dreaming up ways to make your marketing budget stretch further in 2025, direct mail deserves a fresh look. New USPS postal rates, combined with advanced personalization tools and omnichannel marketing strategies, mean you can reach more people, more effectively—and for less than you might think.
At B&B Print Source, we help businesses and nonprofits create powerful campaigns that blend cost efficiency with high-impact messaging. With our 2025 Postal Rates Quick Guide, you can easily see how automation, bulk mailing, and Enhanced Carrier Route (ECR) options can reduce postage costs and boost your return on investment.
Smarter Mailing with 2025 Postal rates and Promotions
The latest USPS postal rates offer significant opportunities for marketers willing to plan strategically. For example, Marketing Mail letters under four ounces can be mailed for as little as $0.372 with 5-digit automation or as low as $0.244 for specific ECR saturation mailings. Nonprofit organizations can mail automated 5-digit letters for $0.178 and reach ECR saturation for just $0.155 per piece.
For high-volume mailers, these savings can be even greater with drop shipment discounts—$0.017 per letter and $0.038 per flat. Whether you’re a business targeting new customers or a nonprofit seeking to engage donors, understanding and applying these rates can make a substantial difference to your budget.
The USPS also offers a variety of Business Promotions and Incentives each year that can help you save even more. These programs reward creative use of mail by offering temporary discounts for enhancements such as interactive elements, emerging technology, tactile finishes, or Informed Delivery campaigns. By aligning your mailing strategy with these promotions, you can not only lower costs but also increase engagement with your audience.
Personalization That Drives Results
Postal rate savings are just one side of the equation. To truly maximize the impact of your mailing, personalization is key. Using variable data printing, you can tailor names, offers, imagery, and messages to each recipient, ensuring your content is relevant and compelling. This kind of customization builds stronger connections, improves open and read rates, and ultimately drives higher response rates.
Extending Reach with B&B Mail+
Today’s most successful campaigns go beyond the mailbox. That’s why we offer B&B Mail+, a platform that integrates your direct mail with coordinated digital touchpoints. Your audience receives your personalized printed piece—and also sees your message reinforced through channels like:
- Social media ads
- Google and YouTube retargeting
- Informed Delivery email previews
- Call and text tracking
- Geotargeted display ads
- SocialMatch and LEADMatch technology
This multi-channel approach creates a series of connected impressions, ensuring your message remains in front of prospects longer. In fact, campaigns using B&B Mail+ have seen response rates increase by 23–46% for just pennies more per piece.
Measurable, Real-Time Insights
One of the most significant advantages of B&B Mail+ is transparency. You can track performance in real-time—monitoring who opened, clicked, called, or visited your site—so you can make informed adjustments while the campaign is still live. It’s a way to blend the proven reliability of direct mail with the speed and measurability of digital marketing.
A Stronger, Smarter Approach to 2025 Marketing
Marketing success stems from delivering a powerful message to a targeted audience through the right mix of channels—while keeping costs in check. With USPS and bulk mailing discounts, the customization power of variable data, and the omnichannel lift of B&B Mail+, your next campaign can be more affordable, more targeted, and more effective than ever before.
Ready to get started? Download our 2025 Postal Rates Quick Guide, explore our direct mail solutions, and discover how B&B Mail+ can elevate your marketing strategy this year.