Direct mail is a highly effective, tangible, and personalized marketing tool. And it’s becoming a more integral part of any omni-channel marketing strategy every day. Each year, the USPS® encourages companies to integrate mail with new technology and print techniques using its mailing promotions and incentives. With annual discounts and incentives from the USPS, along with our new Mail+ capabilities, your business will run even more successful campaigns while saving on postage.
Learn as much as you can about the 2024 USPS promos and incentives programs here!
Tactile, Sensory, and Interactive Mailpiece Engagement
This promotion encourages mailers to enhance customer engagement through innovations in paper and stock, substrates, inks, interactive elements, finishing techniques and features like pop-ups, infinite folds, and other dimensional treatments. New developments in paper stocks, substrates, finishes, and inks can be incorporated into mailpieces to create a multi-sensory experience through special visual effects, sound, scent, texture, and even taste.
New this year!
Peel and Reveal now eligible;
Buck Slips no longer qualify;
Gloss stock will qualify in 2024 but not in the future.Each part of this promotion is eligible for its own 5% discount.
Personalized Color Transpromo
This promotion encourages mailers to highlight marketing messages through the use of color, dynamic variable print, and personalization. Color messaging incorporated in bills and statements enhances the value of First-Class Mail pieces by fostering a better connection and response from consumers. Utilize a reply mechanism to further engage with customers and collect these responses.
For a 3% discount, use full-color marketing and data visualization on your bill or statement.
For a 4% discount, include a business or courtesy reply mechanism.
Emerging and Advanced Technology Promotion
As mobile and other print technologies evolve, mail has the potential to offer greater value by engaging customers in new and exciting ways. To ensure that direct mail continues to be a vibrant part of the marketing mix, the USPS is using Emerging and Advanced Technology Promotion to encourage customers to incorporate technologies such as “Enhanced” Augmented Reality, Virtual Reality, Mixed Reality, and Digital to Direct Mail in their direct mail campaigns.
Use the latest technologies to boost your brand awareness, showcase product features, highlight key information, send an irresistible offer, or engage with your customers in new ways. There are seven ways to create a unique mail experience, all of which come with a discount, and we can help you deduce what’s right for your brand.
New this year! Choose your start date; Voice assistant
For a 3% discount, include enhanced augmented reality, basic integration with voice assistant, or mobile shopping.
For a 4% discount, include enhanced emerging technologies such as video experiences and virtual reality.
Reply Mail IMbA
By adopting Intelligent Mail® barcode Accounting (IMbA®), Qualified Business Reply Mail™ (QBRM™), and High Volume QBRM™, customers can improve visibility while also delivering easier payment methods and faster delivery speeds.
For a 3% discount, businesses can enroll in IMbA and use a static barcode with their QBRM.
For a 6% discount, businesses can use serialized barcodes.
Informed Delivery®
This promotion encourages mailers to use the USPS Informed Delivery omnichannel feature, which provides eligible residential and personal PO Box™ consumers with a digital preview of their household’s mail. Business mailers can use this simple but effective preview opportunity to engage users through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions, and insights.
New this year! Digital mailpiece required for each submission
For a 4% discount, mailers can include a ride-along image to call recipients to action, a digital sample of the mailpiece, or a live URL embedded in the mailpiece.
Retargeting
This promotion incentivizes marketers to send personalized postcards to recent website visitors who didn’t convert. It is an effective multi-channel marketing tool that engages already interested browsers. The process involves matching either the visitor’s IP address to a website or an app to a customer’s physical address. Triggered automatically by an organic digital interaction, retargeted direct mail is a dynamically printed, targeted message sent to a customer’s home via First-Class Mail postcard.
New this year! Retargeting Technology Solution authorization letter will now be automated using the Mailing Promotions Portal
Eligibility includes First-Class Mail postcards and has a 5% discount.
B&B Mail+ is the perfect match for postal promos
B&B Print Source is introducing an efficient and inexpensive marketing system to make all the connections needed to convert customers with direct mail–and USPS promos help our customers save even more.
B&B Mail+ is a marketing automation platform designed to seamlessly track the effectiveness of direct mail campaigns while enhancing overall results. B&B Mail+ provides 13 different technologies packaged into bundles, so our customers can only use what they need or want based on budget and desired reach. These include Mail Tracking, QR Codes, Informed Delivery, Call and Text Tracking, Geotargeting and more.
By integrating digital platforms and omnichannel marketing at every step of the direct mail process and taking advantage of USPS discounts and incentives, our direct mail customers have the data depth of a digital campaign combined with the personal power of mail.