The 12 Days of Print Opportunities: Holiday Season 2026

| Apparel and Promotional Items

It’s not too early to think about—and order— printed materials for the 2026 holiday season.

For many businesses, the season can stretch from Harvest Season through New Year’s—and well into January. It’s filled with opportunities to connect with customers, promote products and services, show appreciation, and start the new year strong.

Some of our favorite things? You can find them in our key suppliers’ 2026 look books! 

We’d like to offer some brainstorming ideas to help you think about ways to use physical media to tell your brand story and engage customers, employees, and prospects. Here are 12 ways businesses can put print to work for the 2026 holiday season.

12 Opportunities to connect with people who use your brand

1. Acknowledge customers with personalized print

Thank-you notes and traditional holiday cards create a personal connection with customers, partners, and key accounts. Go beyond predictable red and green with jewel tones, winter blues, botanical prints or sophisticated typography. Add personalization, foil, embossing, or an unexpected stock for a memorable keepsake.

2. Reconnect with prospects during the holidays

Give your sales prospects something more memorable than another sales email. 

  • Oversized holiday postcard with a special year-end offer or invitation to reconnect 
  • Die-cut dimensional holiday mailer shaped around your product, brand, or industry 
  • Executive gifts for top clients

3. Promote a holiday offer

Restaurants, retailers, spas and service businesses can promote seasonal offers with seasonal postcards, flyers and other printed pieces. Crisp photography, bold typography and a simple seasonal palette can make even a small promotion feel premium.

4. Make packaging part of the holiday presentation

Holiday-themed labels, stickers, sleeves, hang tags, and package inserts can transform products without a packaging redesign. The 2026 gradient trend works well as a treatment.

  • Holiday belly band that transforms your existing box or package for the season 
  • Limited-edition holiday labels for bottles, jars, bags, or food packaging 
  • Holiday printed packaging, inserts, and sleeves. 

 

2026 holiday season

5. Turn gift cards into a gift experience

The presentation can turn a gift card into something that feels like a gift. Printed carriers, folded holders, sleeves, and envelopes give restaurants, salons, retailers, and entertainment businesses another opportunity to extend their holiday branding.

  • Gift card in a custom branded holiday holder/carrier 
  • Printed gift certificate presented in a coordinating premium envelope 
  • Folded gift-card carrier with a brand sticker and room for a personal handwritten message 

6. Fill seats—and make the invitation special

Promoting a holiday event? Dinners, customer events, performances, and fundraising galas need invitations, tickets, and programs. Don’t forget New Year’s Eve! 

  • Holiday event posters for parties, performances, dinners, fundraisers 
  • Foil-accented invitation on heavyweight recycled stock with matching envelope
  • Coordinated event set for your gala with invitation, ticket, program and table cards 

7. Make your location part of the holiday experience

Window graphics, posters, banners, table tents, menus and counter cards can turn a restaurant, store or office into a coordinated holiday environment.

8. Give thanks—and kick off the holiday season

Thanksgiving is a natural time to thank customers and give them a reason to engage with your brand for the holidays. Combine genuine appreciation with an early look at holiday events, offers, and gift ideas.

  • Thanksgiving thank-you postcard with a holiday shopping offer or event promo
  • “Shop Local This Holiday Season” mailer 
  • Thanksgiving inserts or mini gift guide promoting Small Business Saturday 

 

2026 holiday season

9. Put your brand in their hands: Gifting for B2B

Calendars, planners, notebooks, and other useful gifts can keep your brand visible throughout 2027. Think usefulness over novelty: create something attractive enough that customers will actually keep and use it throughout the year.

  • 2027 desk calendar printed on recycled or natural uncoated stock 
  • Branded items to gift customers
  • Recycled cover notebook with a branded holiday belly band for gifting 

10. Tell Your Year-End Story

Share accomplishments, milestones and what’s ahead. Strong photography, infographics, timelines, and short visual stories make year-end communications easier to browse.

  • Customer year-in-review booklet featuring milestones, new capabilities, and what’s coming next in 2027
  • Nonprofit year-end impact report showing donors what their support accomplished 

11. Give sales something worth presenting this holiday season—and beyond

Now is a good time to look at Q1 2027. Rather than yet another PDF, printed brochures, sell sheets, catalogs and presentation folders support year-end customer visits—and prepare your team for January. 

  • “Best of 2026” product look book featuring top products, projects, customer solutions 
  • Personalized and branded year-end leave-behind swag
  • “What’s New for 2027” mini catalog ready for December and January sales calls 

12. Turn holiday events into an experience

From open houses and fundraisers to school performances and community holiday celebrations, printed materials can carry your event from the invitation through the day itself.

Don’t Let Your Printing Deadline Become a Holiday Surprise

Holiday printing schedules fill quickly. Specialty papers, custom finishing, folding, die-cutting, mailing, and personalization can all add production time. Order promotional items and apparel early to ensure availability and inventory. Also important to allow time for potential kitting and shipping to individuals on your list. 

At B&B Print Source, we can help you plan the printing behind your holiday marketing—Let’s get your Holiday 2026 season exploration of branded gifts, print, and more in motion now with our seasoned B&B Team.