The holiday season has everyone feeling festive. It’s a time when many thoughts turn to gift giving. Branded client and employee gifts are a great way to show your most valued customers your appreciation. Make them feel special with a thoughtful gesture. Studies show that it costs five times more to attract a new customer than it does to retain an existing customer. Yet the probability of selling to a repeat customer is 60-70% while a new customer is significantly lower at just 5-20%. A successful customer retention strategy emphasizes communication, education and reward to help keep your existing clients loyal. We’ve compiled a few gift ideas that will help you make a big impact and keep your clients coming back for more.
Safety first
2020 being what it is, safety is top of mind for many people right now. Show your clients you care with some considerate gifts at this tricky time. There are plenty of safety-oriented items to choose from that can be branded to keep everyone safe, happy and most importantly healthy. Reusable masks, hand sanitizer, and mask straps are necessary accessories for the foreseeable future.
Comforts of home
The holiday gift baskets shared throughout the office are a thing of the past, at least for now. There are plenty of ways to keep gifting even through our socially distant, Zoom-filled days. Cozy hats, sweatshirts, socks, and throw blankets, mugs, pens, and notepads are all essential items for the work-from-home clients. The outside world may be stressful, but you can deliver some comfort and joy.
Go-to-gadgets
Staying connected and engaged with your client base is important for retention. Tech-based gifts like bluetooth speakers and earbuds, voice-activated devices, and charging stations with your brand keep your company top-of-mind for even the busiest of clients.
Go off script
The holiday season leans heavy toward gifting but that doesn’t mean your company has to follow suit. March to the beat of your own drummer. Surprise clients with a mid-winter care packages of a branded mug, cocoa, tea, lotion, and lip balm. Target segments of your market at their busiest season with stress fighter kits with branded stress balls, snacks, and games. Don’t forget to add a printed piece with your call-to-action reminding the client of your products or services.
Let B&B Print Source help you decide which client gifts are right for you. Need samples – we can get those to you while remaining socially distant! We’ve assembled some of the hottest trends in our 2020 Holiday Gift Guide. Be sure to check out our full range of promotional products HERE.