Let’s talk about branded materials and why they matter | Be Noticed
Promotional items are more than just handouts at events. Branded material keeps your business at the forefront of customers’ minds and gives them a chance to interact with your company every day.
1. Increase Brand Awareness
Branded items keep your company top-of-mind for your customers. Consumers keep promotional items for up to 2 years – just think of all the impressions you can receive with a branded mug or some activewear. Every time they enjoy a coffee or hit the golf course, they’ll be thinking of you in a positive light.
2. Create Loyalty
The increased brand awareness from promotional products leads to one very important thing: brand loyalty. After using products they like with your name on the side, their positive impression increases and can translate into loyalty to your brand. Twenty-five percent of people say their impression of a company increases after receiving a branded item.