Consumers are starting to make their way back to clothing, gift, and other non-essential stores in a post-pandemic world. To make sure you grab the traffic off the street or in the mall, we thought we’d take a look at some of this year’s trends in retail graphics.
The Covid-19 virus is a concern for many shoppers. Customers want to know that their safety is a priority. Continuing trends include one-way aisles created by floor graphics, branded plexiglass barriers at cash stands, and cleaning stations with wipes, gloves, and hand sanitizer.
Connect with merchandising
With safety being the utmost concern, contactless and touchless options are essential. Brick and mortar stores will keep physical inventory low and replenish as needed rather than risk contamination. Point of purchase displays and self-order kiosks w/eye catching frames will trend upward to help drive sales of high-demand items or low to no available stock items available for home delivery.
Mixing digital and static
Digital signage is great for color, vibrancy, and quick messaging updates. Yet, it’s a considerable investment and a drain of energy. In addition, it is difficult to reposition around store merchandising. Evaluate a thoughtful mix of digital and static signage, considering each as to its best use. Don’t dive into the deep end of the digital pool until you know that you have the design team to back it up with regular dynamic content and fresh messaging.
X marks the parking spot
Buy Online, Pick Up in Store! Companies dabbled with this buying option before the pandemic and believe the trend will continue. Along with it, so too the traffic in their parking lots. The convenience of curbside pick-up looks to be here to stay, and along with it, more parking spaces designated for its use. Look for more signage applications and online apps to be popping up to handle the increased demand and help customers with attention-grabbing signage to help with the customer experience while keeping parking lots safe.
Less is more
The minimalism trend is still reigning in 2021. Multiple trend reports calling “simple” to remain the strong aesthetic choice this year. Sleek, uncluttered lines with serif fonts in neutral color palettes of white, grey, camel, and gold hit the spot and turn heads.
Tell your brand story
Move beyond just selling specific goods and services. Use your graphics to promote your organization’s story and why it matters. Share a sustainability message while shoppers browse. Examples could be a jeans recycling program, promotion of a cause that is important to your mission like body positivity, or your efforts in water conservation. Let your customers get to know you.
Customers may be coming back slowly, but with great retail graphics from B&B Print Source, you’ll be sure to look your best when welcoming them back! Call us today to learn about our overall capabilities and get your message out.